Wrenne Financial Planning “WFP” has an advertising agreement with White Coat Investor “WCI”.  This agreement includes listing WFP as a premium recommended advisor on the WCI recommended advisor webpage.  It also includes use of the WCI’s recommended advisor banner on WFP’s website, a one-time 15 minute segment on the WCI podcast, and 3 months of WFP sidebar widget ads or forum ads on the WCI website.  WFP pays WCI an annual flat fee of $31,000 for the advertising endorsement.  This fee is adjusted annually and is not based on the volume of business generated or the number of leads generated for WFP.  As a result of this agreement WCI has an incentive to recommend WFP, resulting in a material conflict of interest.